New Super Dog Food

Superfoods for Super Dogs

NUTRO(R) ULTRA(TM) Recipe Food for Dogs Now Features Superfoods for Optimal Pet Health
NASHVILLE, Tenn., Sept. 9 /PRNewswire/ -- Nutro Products, Inc. is launching a reformulated NUTRO(R) ULTRA(TM) food for dogs recipe featuring superfoods for a unique way to nourish the whole dog - mind, body and spirit. NUTRO(R) ULTRA(TM) food for dogs is at the forefront of the pet food industry, bringing the human trend of "eating better" to the dog food marketplace with the ULTRASSENTIAL(TM) Superfood Blend, a proprietary combination of nutrient-dense superfoods that work together for your dog's health and well-being.

ULTRASSENTIAL(TM) Superfood Blend contains a unique mix of high-quality proteins, antioxidant-rich fruits and vegetables, whole grains and healthy oils to deliver added performance benefits for your dog, including heart and joint health, strong eyesight and healthy brain function. The ULTRA(TM) food for dogs recipe includes well-known superfoods like pomegranates, blueberries and pumpkin while leaving out non-essential ingredients like wheat, ground yellow corn and artificial flavors or colors.

Nutro Products is a leader in the pet food industry focusing on optimal pet nutrition delivered naturally. According to nationally renowned veterinarian Dr. Marty Becker, giving your dog a diet packed with the right variety of superfoods is one of the best ways to maintain your dog's health. "Similar to taking a multivitamin instead of individual vitamins, in the right combination, individual superfoods are actually made stronger by working together. It's this extra nutritional punch that makes superfoods ideally suited for aiding in total dog health," said Dr. Becker.

"Research shows dogs who eat a nutritionally balanced diet experience a myriad of benefits from superfoods including healthy skin and coat from essential fatty acids, lean muscle mass from high-quality proteins, strong teeth and bones from calcium and a strong immune system from antioxidant-rich fruits and vegetables," Dr. Becker continued.

NUTRO(R) ULTRA(TM) food for dogs is available at pet specialty stores nationwide, and the line of ULTRA(TM) holistic food for dogs includes Puppy, Adult, Weight Management and Senior varieties in Dry Kibble, Canned Formulas and Healthy Biscuits. Also available are Large Breed Adult and Large Breed Puppy in Dry Kibble and Canned Formulas and Small Breed Adult in Dry Kibble. To learn more about the ULTRA(TM) brand and how superfoods can benefit your dog, visit www.ultraholistic.com.

About Nutro Products, Inc.

Nutro Products, Inc. is a leading manufacturer of natural pet food products sold exclusively at pet specialty stores. The company has been making "The World's Best Pet Food" for more than 80 years and is dedicated to quality, excellence and innovation in dog and cat nutrition offering healthful formulas for every pet's life stage, activity level and size. Nutro Products, Inc.'s family of NUTRO(R) brands includes MAX(R), NATURAL CHOICE(R) and ULTRA(TM) pet food brands. The Greenies Company, a division of Nutro Products, Inc., is a global leader in pet dental chews. For more information, please visit www.nutroproducts.com.

CONTACT
Monica Barrett
Nutro Products
615-628-5387
monica.barrett@effem.com

Lisa Ptak
Edelman, on behalf of Nutro Products
312-240-2752
lisa.ptak@edelman.com