Friday, October 29, 2010

Mike Arms Recieves Iams Lifetime Hero Achievement Award

Iams Creates Annual “Mike Arms/Iams Hero Award” For Animal Welfare

Inaugural Award Presented to Creator of Iams Home 4 the Holidays Pet Adoption Campaign

Today, Iams presented Mike Arms, president of Helen Woodward Animal Center and founder of the Iams Home 4 the Holidays pet adoption program, with the Iams Lifetime Hero Achievement Award in recognition of his commitment and extraordinary contributions to enhancing the lives of homeless animals for more than 30 years. In addition, Iams announced the creation of the annual Mike Arms/Iams Hero Award. Every year, the Mike Arms/Iams Hero Award will be presented to a person or animal organization that exemplifies the commitment and passion for the lives of orphaned animals similar to what Arms has been doing for so many years.

“I’m truly honored by this award. Anyone who knows me is aware that I’m much better at giving than receiving,” said Mike Arms, president of Helen Woodward Animal Center. “The whole Iams Home 4 the Holidays program was just a thought, it was the wonderful people that cared that really made it happen.”

For the past 12 years, Iams has joined forces with Arms and the Helen Woodward Animal Center for the annual adoption campaign to help raise awareness of orphaned animals in shelters and rescues around the world. Through the program and his work, Mike Arms has created new ways to increase public awareness about orphaned animals, increase the number of pet adoptions, lower euthanasia rates, and set records for the number of people that are receiving humane education.

"Mike has been an incredible partner for us and we wanted to recognize his amazing contributions to enhancing the lives of homeless animals, not just in the U.S., but all over the world," said Michel Brousset, marketing director, P&G Pet Care. "Mike’s relentless passion is evidenced by the 5 million orphaned pets he has help save – Iams couldn’t be more proud to present this recognition to him."

About Iams Home 4 the Holidays (IH4TH)
As one of the most successful pet adoption programs in the world, IH4TH partners with thousands of animal organizations dedicated to finding forever homes for orphaned pets. Founded by Helen Woodward Animal Center and supported by Iams, IH4TH began in 1999 with just 14 participating animal shelters in San Diego County. Since it began 12 years ago, IH4TH – along with more than 3,500 pet adoption centers – has helped 4.6 million families experience the joy of pet adoption, including nearly 1.4 million pet adoptions from 2009. For more information, please visit

About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where “people help animals and animals help people.” Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 57,000 people and thousands of animals annually. Helen Woodward Animal Center is also the creator of the international Home 4 the Holidays pet adoption drive and the Animal Center Education Services program, teaching the business of saving lives to animal welfare leaders from around the world.

About P&G Pet Care
For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba® and Iams® Dog & Cat Foods or general pet care and nutrition information, call the Iams Consumer Care Center at (800) 446-3075. You can also visit us on the Web at or

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands..

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