1st Animal Net Adoption Event

First Annual Pet 'Net Adoption Event To Be Held on Thursday, October 16



Pet-Centric Bloggers & Site Editors To Raise Voices In Unison To Shine
Spotlight on Animal Shelter Adoption

Organizer Petside.com To Feature Event Hub At
Petside.com/PetNetAdoption

ENGLEWOOD CLIFFS, N.J., Oct. 8 /PRNewswire/ -- In an effort to heighten
awareness about animal shelter adoption, Petside.com
(http://www.petside.com), the popular online destination for pet owners and
pet enthusiasts from NBC Universal Digital Media, has organized a landmark
consortium of some of the Web's favorite pet-focused sites to launch the
inaugural Pet 'Net Adoption Event on Thursday, October 16.

Each participating site and Weblog will highlight content devoted to
the topic of animal shelter adoption on this date, with Petside.com hosting
a comprehensive one-page hub (http://www.petside.com/petnetadoption) with
links to all of the special coverage.

"Due to the current troubles in the economy, animal shelters are full
to over-flowing and shelter adoption is mission critical for animal lovers
across the country," said Kim Jack Riley, editor-in-chief of Petside.com.
"Through the power of these diverse and robust voices being raised at once
online, we hope this experiment -- The Pet 'Net Adoption Event -- will help
focus some much-needed attention on the cause."

Sites slated to join in the event include:

About.com Cats (http://cats.about.com)


-- About.com Exotic Pets (http://exoticpets.about.com)
-- About.com Veterinary Medicine (http://vetmedicine.about.com)
-- The Daily Puppy (http://www.dailypuppy.com)
-- The Days of Johann (http://blog.johannthedog.com)
-- Minneapolis Star-Tribune's Pet Central
(http://petcentral.startribune.com)
-- The Pet Haven (http://the-pet-haven.blogspot.com)
-- PetDoc.com (http://www.petdoc.com)
-- PetLvr - The Blog (http://www.petlvr.com/blog)
-- Petopia (http://www.thestarryeye.typepad.com/pets)
-- PetPeoplesPlace (http://www.petpeoplesplace.com)
-- Pets Channel (http://www.petschannel.com)
-- PetsitUSA (http://www.petsitusa.com)
-- Polka Dot Pup (http://www.polkadotpup.blogspot.com)
-- Raise A Green Dog (http://blog.raiseagreendog.com)
-- Rescue Me (http://blog.helpingpups.com)
-- Thoughts Fur Paws (http://thoughtsfurpaws.com)
-- YouPet (http://www.youpet.com)
About Petside.com

Petside.com (http://www.petside.com) was created by NBC Universal, in
partnership with Procter & Gamble Productions, Inc., as a comprehensive
source of information and services that helps pets and their owners get the
most out of life. Offering customized content and a highly personalized
experience, Petside.com is ranked among the top 10 pet Web sites and offers
unique editorial features, expert Q&A's, tools and how-to videos.