Monday, July 28, 2008

Rachael Ray Launches Line of Super Premium Dog Food & Treats

Rachael Ray(TM) Nutrish - How Cool Is That?

NEW YORK, July 28 /PRNewswire/ -- Daytime host, best selling author and
pet lover Rachael Ray launches a new line of super premium dog food and
treats called Rachael Ray(TM) Nutrish. Ray's proceeds from each sale will
be donated to support Rachael's Rescue ( ), which is
dedicated to helping at-risk animals through adoption, medical care and
educational programs, along with training and outreach initiatives.

Rachael Ray Nutrish includes two varieties of all natural dog food
featuring real meat as the first ingredient -- Real Chicken and Veggies and
Real Beef and Brown Rice. There are no by-products, fillers, artificial
flavors or preservatives; and each recipe contains:

-- Antioxidant nutrients like vitamin E and selenium to support a healthy
immune system

-- A healthy fiber blend including oatmeal for easy digestion

-- Omega Fatty Acids, with a dash of EVOO (extra virgin olive oil) to
support healthy skin and a shiny coat

-- High quality proteins to support healthy organs and lean muscle mass
-- Calcium for strong bones and healthy teeth
The launch also includes both crunchy and chewy treats named after
Rachael's best friend, her dog Isaboo. Isaboo Booscotti crunchy treats come
in two flavors -- bacon and peanut butter; and Isaboo Grill Bites chewy
treats come in beefy burger and bacony burger flavors.

"I love my dog Isaboo and as a member of my family I need to make sure
that she eats as well as the rest of us," says Ray. "With the launch of
Nutrish, I now have the opportunity to share with other pet lovers some of
her favorite meals, flavors and special treats."

"We worked closely with Rachael on the recipes to ensure that the
formulations included natural, high-quality ingredients," explains Doug
Lang, EVP, sales and marketing, Ainsworth Pet Nutrition -- manufacturer of
Rachael Ray Nutrish. "Pet parents will receive the best of both worlds -- a
delicious recipe and a highly nutritious formula with meat as its first
ingredient and no by-products."

Rachael Ray Nutrish is available almost everywhere you shop for pet
food. The Nutrish dog food line retails anywhere from $8.99 - $16.99,
depending on the package size. Isaboo dog treats retail for $3.99.

About Rachael Ray

Rachael Ray is best known as the host of the hit syndicated Emmy Award
winning daytime television show "Rachael Ray" produced by CBS Television
Distribution in association with Harpo Productions, Scripps Networks and
Watch Entertainment. Rachael's warmth, energy, and boundless curiosity also
reaches scores of fans through her popular Food Network shows, bestselling
cookbooks published by Clarkson Potter, her own line of Rachael Ray
cookware created by Meyer, knives by Furitechnics, signature food
ingredients by Colavita and lifestyle magazine Everyday with Rachael Ray.
In 2007, Rachael launched the Yum-o! organization, a nonprofit organization
dedicated to empowering kids and their families to develop healthy
relationships with food and cooking. For more information, visit .

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