Thursday, December 16, 2010

Rescue Ink And Smart Online Join Together To Fight Animal Abuse

This Ain’t Your Mother’s Rescue Group! They Fight Abusers … In Their Own Language

Rescue Ink®, an animal rescue group dedicated to battling animal abuse and neglect, with a difference, recently partnered with Smart Online® to join their innovative fundraising program ‘Shop To Give’.

You've never met a rescue group like Rescue Ink® ™ - an army of tattooed, motorcycle-riding street guys who have zero tolerance for animal abuse and neglect. They think abusers are losers, and have no problem "educating" them about the error of their ways. In tune with their innovative methods, they partnered with Smart Online® for their Shop To Give product, to raise funds and awareness, and increase their donor engagement levels through social media. “With a highly personalized product, Shop To Give stands worlds apart from similar products in the market,” says Tonia Zampieri, who heads up the Smart Online charity division. “This platform harnesses online shopping while offering supporter-focused social media integration. This allows users to easily share deals and invite friends through Facebook and other platforms, helping charities better leverage social media to further their engagement levels with supporters.”

This definitely isn’t your mother’s version of a rescue group. These tough guys (with their hearts in the right place) have no qualms about using their ‘verbal muscle-power’ to the fullest (within the boundaries of the law), to fight this fight. They make use of their daunting figures to report animal abusers, and rehabilitate troubled animals. They have a 25 acre rehabilitation center in upstate New York which houses rescued animals, takes care of them and gives them new, enriching lives.

With this recent partnership with Smart Online, Rescue Ink is poised to increase their fundraising and engagement levels with supporters, and furthermore, broaden their supporter base as well. According to Joe Panz (in the picture wearing his tattoos and holding a rescued dog), “Shop To Give will allow our friends and fans an opportunity to help our mission while doing their shopping. We have partnered with Smart Online to give our supporters a way to shop and help us raise money for the foundation. Especially during the holiday season, make sure to use shop to give!”

Shop To Give provides supporters with a simple, innovative, and wallet-friendly way to support their favorite cause. All supporters have to do is register at Rescue Ink’s Shop To Give site, and make sure to go through this site to the retailer that they want to shop at. Every purchase they make will result in a percentage being given back to Rescue Ink, by the retailer. All this at no extra cost to the supporter!

According to one of Rescue Ink’s supporters, Melanie Kellett, “I found out about this through Rescue Ink, and ended up buying $160 worth of Christmas presents. I would not have purchased these items had it not been for this program. Walmart can thank Rescue Ink® and Shop to Give for my recent purchase, and I love that it's helping my absolutely favorite charity!!! Will definitely use it again, very user-friendly, hardly knew I was even using it!”

For more information on Smart Online and Shop To Give visit
For more information on Rescue Ink visit

About Rescue Ink®: Well known for their no-tolerance approach to animal cruelty and abuse, New York City-based Rescue Ink was founded in 2007 by a close crew of neighborhood friends who were incensed by acts of animal abuse they saw on television and in newspapers. Their no-nonsense approach to animal activism was chronicled in the popular National Geographic Channel series “Rescue Ink Unleashed” and in the 2009 book “Rescue Ink: How Ten Guys Saved Countless Dogs and Cats, Twelve Horses, Five Pigs, One Duck and a Few Turtles.”

About Smart Online®: Smart Online, Inc. (OTCBB: SOLN) is a Durham, NC based technology solutions firm, specializing in developing novel and scalable products for businesses and nonprofits of all sizes. Smart Online offers innovative fundraising, consulting and mobile solutions for nonprofits, and member management software for direct selling organizations, among other solutions. For more information visit


earl said...

wow!!this is very cool . .I like the idea of giving importance to animals. Love it

Dogman2 said...

I posted about these guys a while back too and feel that if a bunch of bikers come to your house you might think about abusing your dog. Somebody has to stand up for our dogs.