New Dog Food For Allergies

Helping Dogs With Allergies: A 'Simple Solution' for a Not So Simple Health Problem

Wellness(R) Natural Food for Pets Offers a Natural Alternative to Prescription Diets

TEWKSBURY, Mass., Aug. 5 /PRNewswire/ -- Achoo! Certainly, a sneeze can be one sign that a dog has allergies. But so can incessant scratching, licking a "hot spot," recurrent ear infections and frequent messes on the living room floor. Indeed, more than half of all dog owners in the U.S. feel their dog suffers from some sort of allergic reaction. Next to obesity, veterinarians report skin and ear-related concerns are the most prevalent conditions they see on sick-dog visits. Allergic reactions can show up at any age, though the vast majority of cases occur between two and six years.
Yet few dog owners realize that these often-painful allergy symptoms may be remedied simply with the right nutritious food. In order to help dogs suffering with allergies, Wellness(R) Natural Food for Pets is introducing new additions to its Simple Food Solutions(R) line of dry food, and for the first time, is adding cans to its hypoallergenic food for dogs.

A limited ingredient diet, Simple Food Solutions is designed to manage allergies naturally, by removing additional proteins, carbohydrates, fillers and additives. Since its successful introduction in 2004, the Simple formula has helped thousands of dogs in need find relief from allergy symptoms and broaden the scope of healing. In response to consumer demand, Wellness is launching two new dry formulas that join the successful Rice & Duck Formula - Rice & Lamb Formula and Rice & Salmon Formula, and three new canned flavors: Duck & Rice Formula, Lamb & Rice Formula and Salmon & Rice Formula.

"My 18-month old black lab mix, Bennett, was diagnosed with food allergies and possible IBD. He was suffering from chronic diarrhea for months while I tried many different foods. Nearly at my wit's end, I tried Simple Food Solutions Rice and Duck Formula dry dog food. Within a few days, Bennett was cured! He has had small, firm stools ever since. Bennett loves the taste too, and his coat is shiny and soft," said Daylanne of Minneapolis, Minnesota.

Simple Food Solutions is the only limited ingredient diet that features fresh meat in all of its flavors and varieties. It combines one novel animal protein source, like duck, plus one easily digestible carbohydrate source, like ground rice, with a short, yet complete list of key ingredients. Nothing extra. The limited ingredients in Simple Food Solutions are carefully chosen for their quality, nutritional value and their ability to nourish with simplicity:

* Ground Rice - With the bran layer removed, it is easy to digest. There are no additional carbohydrates.
* Duck, Lamb or Salmon - These are "novel," high quality alternatives to common proteins due to their unique amino acid profiles.
* Canola Oil - High quality fat source is rich in Omega-3 fatty acids to help dogs maintain healthy skin and coat from the inside out.
* Tomato Pomace - Rich in the antioxidant lycopene; an excellent dietary fiber source.
* Vitamins & Minerals - A complete blend of everything a dog needs for daily wellbeing.

"What's wonderful about Simple Food Solutions is it not only stops the dog from hurting, but it is a natural formula that contributes to its healing by omitting certain ingredients," said Dr. Edward Moser, a board certified veterinary nutritionist.

The complete Simple Food Solutions line is now available nationwide in independent pet specialty retail shops. The Rice & Duck Formula, Rice & Lamb Formula and Rice & Salmon Formula dry foods are available in 4 lb. 8 oz.; 10 lb. 8 oz. and 26 lb. bags; the cans come in 12.5 oz. To find an authorized Wellness retailer, please visit www.wellnesspetfood.com.

Wellness((R)) - Guaranteed Natural Nutrition for the Life of Your Pet

Wellness, a proud member of the WellPet family of brands, delivers lifelong, natural nutrition for pets -- guaranteed. The pet professionals at Wellness carefully select all-natural, human-grade ingredients proven to deliver 100% of a pet's lifetime nutritional needs. To ensure pets enjoy a long and loving life, Wellness guarantees the best natural ingredient sourcing, most meticulous quality assurance and production standards, and nutritional analysis in the industry. Wellness is sold in pet specialty stores and natural food stores across North America and internationally. Visit www.wellnesspetfood.com to learn more.