Tuesday, March 25, 2014

Women’s Choice Award Picks Milk-Bone Brand As Their Winner

Women Voted Milk-Bone® Brand As America’s Best Dog Treat


Women’s Choice Award Designates Milk-Bone® Brand as the Dog Treat Brand Most Trusted and Highly-Rated by Women in America

 As the leading advocacy for female consumers, WomenCertified is delighted to honor Milk-Bone® brand dog snacks with the 2014 Women’s Choice Award® for America’s Best in Pet Care, Dog Treat. This award designation is based on a national survey sent to tens of thousands of women who were asked to select the brands they most highly recommend.
“Milk-Bone is proud to be designated America’s Best Dog Treat,” said Geoff Tanner, VP Pet Snacks Marketing for Big Heart Pet Brands. “For over 100 years, Milk-Bone has celebrated the loving connection pet parents share with their dogs. Having the Women’s Choice Award seal is a true testament to Milk-Bone’s continued efforts to honor the relationship women in America have with her four-legged family members.”
The original Milk-Bone® dog biscuit was created over a century ago in 1908 by F.H. Bennett Biscuit Company at a bakery on the Lower East Side of New York City. It was the first dog biscuit treat made in the United States, and it was love at first bite.
The bone-shaped treat and box featuring a dog quickly became American icons. Over the next few decades, Milk-Bone® expanded to offer a variety of flavors, sizes and treats, offering a number of options for pet parents to celebrate the unconditional love and special bond they share with their dog.
Now, there are over 20 different varieties of Milk-Bone® treats. All proudly produced at its facility in Buffalo, New York. All made with love.
Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a that of a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that today’s brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation. 
  •     92% of Americans will seek out the recommendation of others before making a major decision (Neilson Research 2012)
  •     9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013)
According to Delia Passi, WomenCertified, Inc., founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women.
“Recognizing Milk-Bone as the most recommended dog treat in America helps ‘women guide other women’ to make smart choices when determining the best in pet care products for her dog,” said Delia Passi. “On behalf of women in America, congratulations Milk-Bone!”
For more information about Milk-Bone® dog biscuits, please visit http://www.milkbone.com.
Big Heart Pet Brands is one of the largest producers, distributors and marketers of premium quality, branded pet food and pet snacks for the U.S. retail market. The company’s brands include Meow Mix®, Kibbles 'n Bits®, Milk-Bone®, 9Lives®, Natural Balance®, Pup-Peroni®, Gravy Train®, Nature’s Recipe®, Canine Carry Outs®, Milo’s Kitchen® and other brand names.
Big Heart Pet Brands doesn’t believe in just owning pets. It believes in loving them. The company is committed to the well-being of pets and the people who love them. With a focus on nourishing the bodies and spirits of cats and dogs, Big Heart Pet Brands makes quality products that meet pets’ needs and exceed pet parents’ expectations. Its portfolio of brands, with a foundation in food and treats, caters to every pet’s life stage and every family’s budget through the availability and accessibility of its products.
For more information, visit the Big Heart Pet Brands website at http://www.bigheartpet.com.
The Women’s Choice Award sets the standard for helping women make smarter choices by collectively identifying the brands, products and services most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men. As the leading advocate for female consumers, WomenCertified, home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women to provide them with a collective voice. Women can make their preferences heard and be part of the mission toward a million voices strong by visiting the Women’s Choice Award official website athttp://www.womenschoiceaward.com and joining the network.

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